Summary of UPC requirements in Amazon Categories. The following table provides a summary of the standard product number (UPC, ISBN, EAN, JAN, and other GTIN) requirements that apply to all product categories on Amazon. The manufacturer’s standard item number is required to be able to list products in most categories on Amazon. Exceptions and exemptions regarding this situation are indicated in the table.
Product Category |
EAN/UPC Required |
Summary of UPC Exceptions |
|---|---|---|
| Electronic Products | Yes | No |
| House & Life | Yes | Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.* |
| Sporting Goods | Yes | Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.* |
| Toys | Yes | Major brands require UPC or EAN, but exemptions may be requested for private brands.* |
| Lighting | Yes | Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.* |
| Books | Yes | All books require ISBN, EAN, or JAN. Sellers wishing to list books without ISBN, EAN, and JAN codes can request an exemption.* |
| Personal care | Yes | Major brands require UPC or EAN, but exemptions may be requested for private brands.* |
| Baby products | Yes | Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.* |
| Construction market | Yes | Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.* |
| Computers and Accessories | Yes | Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.* |
| Clothes | Yes | Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.* |
| Shoes, Backpacks & Sleeve Bags | Yes | Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.* |
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