Summary of UPC requirements in Amazon Categories

Summary of UPC requirements in Amazon Categories. The following table provides a summary of the standard product number (UPC, ISBN, EAN, JAN, and other GTIN) requirements that apply to all product categories on Amazon. The manufacturer’s standard item number is required to be able to list products in most categories on Amazon. Exceptions and exemptions regarding this situation are indicated in the table.

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Product Category

EAN/UPC Required

Summary of UPC Exceptions

Electronic Products Yes No
House & Life Yes Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.*
Sporting Goods Yes Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.*
Toys Yes Major brands require UPC or EAN, but exemptions may be requested for private brands.*
Lighting Yes Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.*
Books Yes All books require ISBN, EAN, or JAN. Sellers wishing to list books without ISBN, EAN, and JAN codes can request an exemption.*
Personal care Yes Major brands require UPC or EAN, but exemptions may be requested for private brands.*
Baby products Yes Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.*
Construction market Yes Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.*
Computers and Accessories Yes Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.*
Clothes Yes Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.*
Shoes, Backpacks & Sleeve Bags Yes Major brands require UPC or EAN, but exemptions may be granted for private label and customized products.*

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